E-commerce is a great bonus for independent traders or established companies who want to secure more clients. It is a true value for isolated shops for example which get a lot of clients during the touristic season then which are struggling to make ends meet. E-commerce then will contribute to create loyal bonds between first time buyers and sellers. E-commerce is also useful for shopkeepers who dream of opening a brick-and-mortar shop but who want to secure clients before investing in a shop.
The advantages of technology to retain your clients
So, what is the solution? Since it is possible to improve any time a website, it is a good idea to install a free WordPress chatbot in no time once the e-shop is opened. WordPress as we explained before is free to access and is maintained by a community. Any improvements and addition becomes free to use. Whereas the big issue to satisfy clients is to be able to answer clearly and very quickly a set of sometimes very basic questions about products. It can be more complex than a FAQ because it is going to concern every single products on display, be it online or in a brick-and-mortar shop. In life, it is possible to train shop assistants, but what is happening online? A new type of communication through the interface of a screen is not natural. It may lead to very repetitive tasks for shop assistants. Furthermore, human beings who want to work in commerce might be very disappointed to end up just typing standard answers to clients. The solution is to use a chatbot.
The kind of chatbot useful to commercial website is also accessible through WordPress, and for free. It is assessed that you do not need to be a developer to install WordPress or a free WordPress chatbot, but it is recommended to have some kind of knowledge about computing. A chatbot is a computing device which can “chat”, that is, speak in natural language, and a robot, meaning which can deal with simple or complex inquiries.
Primarily, the first chatbot were the ones creating an interface between a client and a phone number by encouraging a selection of options to be followed to obtain standard answers to standard queries or to reach a human being. Today, the possibilities of chatbots are a lot more complex and allow programming “virtual” or “digital ” assistant. In between these two extremes, it is possible to expect from a free WordPress chatbot to get through communications with a structure during the interface with clients. The users of the website then would have the service to obtain answers to their more complex queries about prices, products, or services. These answers would be as detailed as those provided by a trained human being. These types of chatbot would also be able to deal with feedbacks.
More importantly, should the lead or the client have a request, the free WordPress chatbot would be able to create the link to a department or someone. As far as it is possible to know, this type of chatbot is the most commonly used today. They belong to the category of “declarative” chatbots, and the developers must work from scripted answers to install the tool. The predictive chatbots or virtual assistant are a lot more expensive to develop and so far clients are happy with the declarative chatbots. Why the customer relation is improved with chatbots? Several benefits can be assessed about :
- cost management;
- time management;
- structure of the organization and tasks.
The managers and owners of businesses are perfectly aware of the fears of people to be replaced by robots. On the other hand, staff might be very unhappy to perform only repetitive tasks. If standard, almost non committing answers to standard queries can be automated, the direct consequence is for staff to be able to be creative and looking for ways to develop the business. Time management in that case of the essence, in a world where everything needs to be answered the day before. The concept of time is shrinking, and the expectation of clients is increasing. The common quote is to mention that up to 80 % of people navigating on the internet will drop their research if they do not get an answer rapidly. Rapidly means in the following minutes, people do not have time to wait. If they are online, it means they have no time nor the possibility to travel somewhere to reach someone. In these circumstances, to obtain more information about the size, the price, or the conditions of delivery of a product or the delays of a service become crucial to retain the potential buyer and for him to activate with a click the act of buying. As in a brick-and-mortar shop, the difficulties of commerce are to create an appeal, then an experience for the customer to enjoy.
Without the capacity to provide a positive experience, whatever the marketing place, the client will go elsewhere to be satisfied. The quasi-instant providing of relevant information determines the motivation of the buyer to decide to buy. The teams of the company needs to be top efficient about determining the proper requests and answers, and once this performed by the free WordPress chatbot the organization can be structured to increase growth. Hence, the quality of the contents of the answers of the free WordPress chatbot is determining for the success of the website.